daria loi
about
about
Senior technical leader, with a 20+ years industry and academic experience and the goal and passion to mix design strategy with agile user experience (UX) research and innovation to enrich people’s everyday life and humanize technology.
My current focus is Artificial Intelligence (AI), with an emphasis on smart spaces, sensor technology and aging in place. Prior to Intel, I worked as architect in Italy and Senior Research Fellow at RMIT University in Australia.
I am committee member and reviewer for several international journals, institutes and conferences and conducted research and presented in 6 continents. In 2018 I was recognized as one of Italy's 50 most inspiring women in tech (InspiringFifty initiative).
Senior technical leader, with a 20+ years industry and academic experience and the goal and passion to mix design strategy with agile user experience (UX) research and innovation to enrich people’s everyday life and humanize technology.
My current focus is Artificial Intelligence (AI), with an emphasis on smart spaces, sensor technology and aging in place. Prior to Intel, I worked as architect in Italy and Senior Research Fellow at RMIT University in Australia.
I am committee member and reviewer for several international journals, institutes and conferences and conducted research and presented in 6 continents. In 2018 I was recognized as one of Italy's 50 most inspiring women in tech (InspiringFifty initiative).
what
research
qualitative & quantitative research to identify market opportunities & ground new experiences
ideation
design thinking & participatory practice to uncover and dream new products & services
definition
design/ux methods, tools & metrics to define and refine products, services, systems & strategies
testing
user assessments, metrics, heuristics & live observations to test the whole experience
Rich user insights are core to great experiences and successful products. By mixing diverse methods, tools and techniques we ensure that experiences & products deliver the magic that end users - and you - deserve.
Our toolbox of methods, tools and techniques includes:
• Experience & Product Design • Ethnographic & Observational Techniques • Heuristics, User Testing, Metrics, Usability • Surveys • Trends, Ecosystem, Market, Tradeoff Analysis • User-Centered & Participatory Design • Scenario & Persona Development • Agile • Storytelling • Focus Groups, Interviews, Workshops • Design Thinking • Roadmaps & Strategy • Visual & Interaction Design • Creative Direction • Market Research •
Reach out to discuss how we can help you advance your goals.