

daria loi
about
about
Senior technical leader, with a 20+ years industry and academic experience and the goal and passion to mix design strategy with agile user experience (UX) research and innovation to enrich people’s everyday life and humanize technology.
​My current focus is Artificial Intelligence (AI), with an emphasis on smart spaces, sensor technology and aging in place. Prior to Intel, I worked as architect in Italy and Senior Research Fellow at RMIT University in Australia.
​I am committee member and reviewer for several international journals, institutes and conferences and conducted research and presented in 6 continents. In 2018 I was recognized as one of Italy's 50 most inspiring women in tech (InspiringFifty initiative).
Senior technical leader, with a 20+ years industry and academic experience and the goal and passion to mix design strategy with agile user experience (UX) research and innovation to enrich people’s everyday life and humanize technology.
​My current focus is Artificial Intelligence (AI), with an emphasis on smart spaces, sensor technology and aging in place. Prior to Intel, I worked as architect in Italy and Senior Research Fellow at RMIT University in Australia.
​I am committee member and reviewer for several international journals, institutes and conferences and conducted research and presented in 6 continents. In 2018 I was recognized as one of Italy's 50 most inspiring women in tech (InspiringFifty initiative).
press & feature articles



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Paracolli, A., Addressing the psychological challenges behind a paradigm shift. Two reflections on the future and on the passage of interaction design: digital travel and touchscreen interfaces​, Experience Design Academy, Politecnico di Milano, 7 March 2022.
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New Haircut, Activating stakeholders during co-creation workshops, [interview] 1 December 2021.
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Design Observer, Daruma Doll, The Futures Archive [podcast], Season 1, Episode 8, 9 December 2021.
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McGowan, E. Talking diversity and innovation with Avast's Daria Loi, Avast Blog, 29 September 2021.
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Career feature on TV program titled "L'Italia con Voi", featured live on December 9, 2019 by RAI Italia.
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Corriere dell'Umbria, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Il Tempo, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Virgilio, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Corriere di Arezzo, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Tiscali News, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Corriere di Siena, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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Askanews, Affrontare la rivoluzione digitale mettendo al centro l'uomo, 10 May 2019.
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dè Francesco, M. Come allevare un algoritmo, Industria Italiana, 7 May 2019.
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Iulia-Cristina UtĂ. 9 Women Running Powerful Businesses In Europe, 8 March 2019.
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Frati, S. Daria Loi: Anima high tech. Mondo Padano, 2 February 2019.
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Marcus, K. The Now of Device Usage: Opportunities for Developers in 2016 and Beyond. 20 Nov 2015.
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Intel UX Team Adds Heuristic Analysis to Expanding Toolkit. Digit. 16 Sept 2014.
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Romaine, G. New 10x10 Process Combines Participatory Design with Agile Product Development. 17 Jan 2014.
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Romaine, G. Asking the Right Questions Improves Product Development. 23 Jul 2014.
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Portigal, S. Daria’s war story: human thresholds. 7 January 2013.
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Lieberman, B. Pointing the Way: Designing a Stylus-driven Device in a Mobile World. 22 Mar 2013.
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Paine, S. Digitizers and Ultrabook. What People Want. UMPC Portal. 28 Jan 2013.
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Wendy B., All-in-One PC: What are the developer possibilities? Intel Developer Zone, 3 July 2013.
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Wendy B. New Ultrabook™ experiences unveiled at IDF Beijing 2013. Intel Dev. Zone, 16 Apr 2013.
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Wendy B. Touch Major Factor Driving Industry Growth, Intel Dev. Zone, 6 May 2013.
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Gillespie, M. The Winning Combination of Keyboard and Touch for Ultrabooks™. 2012.
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Wendy B., User Experience and Ultrabook app development, Intel Developer Zone, 29 Nov 2012.
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Baxter-Reynolds, M. The Human Touch: Building Ultrabook™ Applications in a Post-PC Age. 2012.
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Wendy B., Keyboard and Touch: Like Peanut Butter and Jelly. Intel developer Zone, 7 Sept 2012.
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Wendy B. Touch Design Principles part 2: Postures and Touch Targets, Intel Dev. Zone, 29 Aug 2012.
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Wendy B, Get In Touch: Design Principles to Remember. Intel Developer Zone. 20 Aug 2012.
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Wendy B., Sesame Street Guide to Developing Touch-Based Apps, Intel Dev. Zone, 21 Dec 2012.
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Kridel, T. Has UI and UX Innovation Plateaued? Digital Innovation Gazette. 2012.
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Busse Design, 3 ways to avoid UI/UX plateau
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Intel Software Adrenaline, Faces and Interfaces: Transparent Connections Enrich Creativity
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Experientia, Intel’s UX research on touch interface usage and Ultrabooks
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Luke Wroblewski, 2012, Re-imagining Apps for Ultrabook™ (Part 1): Touch Interfaces
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Intel Free Press, Do People Want Touch on Laptop Screens?, 03/22/12
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Chandrasekara, P. Intel Conducts Study to See If Touchscreen Laptops are wanted, Ubergizmo, 04/09/2012
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Wood, S. Intel Conducts Study to See If You Want Touchscreen Laptops, Tom’s Hardware, 07/04/12
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Intel Developer Zone, 2012, New Ultrabook™ experiences unveiled at IDF Beijing 2013
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Davidson, J. Caress your notebook: Intel, Australian Financial Review, 04/04/12
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Foremski, T Touch Me: Do Users Really Want Touch-Responsive Computers?, Silicon Valley Watcher, 03/28/12
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Consumer Tests Reveal Users Want Single Device with a Keyboard that Opens, Closes and Is Touch Enabled, TechBlogger, 04/04/12
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Intel Developer Zone, Get In Touch: Design Principles to Remember, 2012.
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Jang, C. Consumer Tests Reveal Users Want Single Device with a Keyboard that Opens, Closes and Is Touch Enabled, Aving Global News Network, 4 April 2011.
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Fenech, S. Touchscreen or laptop? Intel testing shows we want both, Techguide, 27 March 2012.
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Intel Developer Zone, Touch Major Factor Driving Industry Growth: Good News for Developers, 2012.
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Knopers, F. Intel expects more than 75 new ultrabooks in 2012, Technology News, 03/29/12
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Intel Developer Zone, User Experience and Ultrabook™ App Development, 2012.
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Koh, D. IDF 2010: From research to reality, CNET Asia, 13 September 2010.
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Hachman, M. Intel's Design Work Guided by 'Experiences, Too, PC Mag, 12 September 2010.
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Keys, P. Intel user research results to the application of television and automobiles, Tech-on!
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Stone, H. 4 Context-Aware Computing Technologies from Intel That Will Shape the Future
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Macnamara, L, ‘Project of the Apes’, The Australian, Higher Education, 8 February 2006.
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Adams, D, ‘Industrial Strength’, The Age, My Career, 23 November 2005.
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Borrack, M, ‘Public Cyber Space opens’, Moreland Sentinel, 7 June 1999.
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